Blog 2

Blog 2:

Words Matter: What We Learned About Emotional Dignity and Inclusive Language

At Ingeneious Threads, we’ve always believed that dignity is woven into every stitch. But recently, we learned something that stopped us in our tracks: despite our best intentions, some of our product listings were unintentionally singling out the very people we set out to support.

When Helpful Words Become Barriers

Take our “Wheelchair Cosy Blanket” — functional, practical, and designed for warmth. We thought the name clearly explained who it was for. But platforms like Google flagged it for singling out disability — and they weren’t wrong.

Another listing? The “Jar Opener for Arthritis Relief.” Again, meant to be helpful and specific. But the language, though written with care, was also limiting. It defined the product by a condition, not by what it could empower someone to do.

What We Realised: It’s Not Just About Accuracy — It’s About Empowerment

Describing products by medical conditions or physical limitations can unintentionally reduce a person to a diagnosis. It can reinforce the idea that these tools are only for “those people” — not for anyone who could benefit from extra comfort, ease, or independence.

Our “wheelchair blanket” isn’t just for wheelchair users. It’s a zip-up thermal wrap for anyone needing warmth and convenience — whether on a scooter, at a sports match, or just enjoying the outdoors.

And that “arthritis jar opener”? It’s really a multi-grip opener — ideal for weak hands, temporary injuries, or even just wet hands in the kitchen.

Why Language Should Centre on Possibility, Not Limitation

Here’s what we’ve committed to:

    •    Say what it does, not what you’re missing.

We now focus on describing features and benefits — not medical conditions.

    •    Celebrate functionality for all.

Our designs may be born from specific needs, but they serve many.

    •    Speak with dignity. Always.

We’re refining our language to remove anything that feels clinical, patronising, or exclusive.

Inclusive Design Needs Inclusive Language

Our product design philosophy has always been about meeting people where they are — post-surgery, managing fatigue, or simply navigating daily life a little differently. But now we understand that inclusivity doesn’t stop at the stitching.

It’s also in the words we use, the tone we take, and how we show up online.

Moving Forward With Intention

We’re making changes across our website, marketing, and product listings to ensure our tone is not only informative — but affirming.

It’s a work in progress, but one we’re proud to share openly.

Because whether it’s adaptive fashion, mobility aids, or daily living essentials — the most important thing we can do is design for everyone, and speak to everyone, with respect and care.